This was illustrated by the stand-out quote of the day by Skip Fidura from dotmailer: “Multichannel marketing was invented the day after the second marketing channel was invented,” and the comparison between today’s online environment and the medieval marketplace by Jim Clark from Econsultancy - they are both immediate, driven by word of mouth and highly personalised!
The more things change, the more they stay the same!
Today, just as it has always been, it is vital to:
All underpinned by the opportunity to demonstrate true Return On Investment to their more sceptical colleagues.
All in all it was a fascinating day and I hope I’m invited back next year. In the meantime, I would love to hear your thoughts on modern multichannel marketing and any key lessons.