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Danny Singh – Finance

I joined Weetabix in May 2014 heading up the Commercial Finance team as Senior Commercial Finance Manager.

Not having worked in manufacturing previously, Weetabix represented a new challenge for me and was an exciting opportunity to work for a strong brand with clear plans for future growth.

My team and I are the commercial finance business partners to the commercial, marketing and international teams based in Burton Latimer. Providing commercial insight and challenge to the teams we play a key role in; building the commercial business plans with our customers, evaluating pricing and promotional performance, building the business case for new product innovation as well as the building the key budget and forecast financial plans to name a few of the many and varied ways in which we partner the business.


I enjoy working with the many other talented team members who are as equally proud to be working for and committed to the success of WFC

Over the past 2 years my role has developed and the business has invested to expand my team to support the strategic growth plans. Working for WFC has also allowed me to develop through involvement in many cross-functional projects outside of the usual commercial finance remit

To be a success here at Weetabix you’ll need to value relationships, be creative and have a sense of fun

My single biggest tip for being productive is to remember that collaboration is the key for success.