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Our charity partners

At Weetabix Food Group, doing the responsible thing sits at the heart of everything we do. That’s why we’ve made the decision to support only three charities. We know there are lots of great causes out there – and we wish we could help everyone – but we want to make sure our charity partners get our full support so together we can make a real difference to people’s lives.


That means all fundraising activity we do or surplus stock we have, goes to these three charities. If you are looking for support for your charity, we urge you to keep up the great work, but unfortunately we’re not in a position to help at the moment.


Here’s why we chose Cransley Hospice, FareShare UK and GroceryAid as our official charity partners…


Cransley Hospice


Cransley Hospice provides holistic care to patients living with life-limiting illness in North Northamptonshire. They provide specialist end-of-life care to patients with complex needs and support patients in their chosen place of care at the end of life, whether this is in the Hospice or in the patient’s home.


Cransley Hospice Trust was chosen as a charity partner by Weetabix employees and we will support a number of fund-raising events to raise money for the charity. Giving back to the local Northamptonshire community is an important part of our charity ethos here at Weetabix and we’re very proud to work with Cransley Hospice Trust.


Cransley Hospice Trust is a registered charity which every year provides funding to support the care provided by Cransley Hospice. They need to raise over £1.4 million per year to ensure services will always remain free and outstanding to their patients.


Find out more about Cransley Hospice here.

 Cransley Hospice

FareShare UK


FareShare is the UK’s largest food redistribution charity, fighting hunger and food waste by redistributing good food that would otherwise go to waste to frontline charities and community groups that support vulnerable people – including homeless hostels, children’s breakfast clubs and lunch clubs for older people.


The charity has been working with the food industry, including retailers, food service providers and manufacturers, for more than 20 years to identify ways to reduce waste before it occurs and then to redistribute any quality, in date surplus food to local charities.


Without their current supply of FareShare food 1 in 5 partner charities would close down. Together with FareShare, we want to make sure that doesn’t happen. We’ll be raising money to support FareShare to redistribute food to charities and community groups across the East Midlands and beyond.


Find out more about how FareShare works and the charities it helps here:





GroceryAid has been looking after those in the grocery industry for 160 years. First founded in 1857 as the National Grocers' Benevolent Fund (NGBF), today thousands of grocery people turn to GroceryAid for financial support and practical assistance.


Whether a small independent retailer or supermarket employee, a production line worker, wholesaler or a delivery driver, GroceryAid offers wide-ranging support. Each year more than £4.5million is spent on welfare support for those in the industry that need it most.


Weetabix has been a supporter of GroceryAid for over 15 years and we were recently awarded the GroceryAid Gold Achievement Award for the seventh consecutive year.


Whether it’s debt, loneliness, stress or serious illness, GroceryAid’s #notbuyingit – and neither are we. Anne is just one of the thousands of people GroceryAid helps every year. Watch her story here: