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Weetabix Original

Doing things the Weetabix way

Explore the unique principles and priorities that our reputation is built upon.


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Our mission statement

We want to bring better breakfasts to twice as many tables. So we've made it our mission to delight consumers with great tasting, nutritious breakfasts produced with passion and excellence.

The purpose at the core of our business is to help people live better lives by providing better breakfasts.


We are committed to attracting, retaining and rewarding our brilliant people, and enabling them to make the difference to Weetabix. We understand that our people are our biggest asset and that's why we've created a great place to work.


We take our responsibilities seriously. It's why we minimise waste, promote socially responsible activities and provide great nutrition.


We believe in bringing our consumers a better start to the day. So, we'll always strive to offer a more nutritious alternative.


We work closely with our suppliers and customers to establish mutually beneficial partnerships at all levels – from individual growers to our largest retailer.


We always maintain the highest standards in everything we do. It's been that way since 1932 – and it's never going to change.

Weetabix Range

Check out our range

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