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Weetabix CEO Giles Turrell guests on BBC Radio 4's The Bottom Line

On the 12th March, our very own CEO Giles Turrell was a guest on the The Bottom Line on BBC Radio 4.

Host Evan Davis and guests discussed the ups and downs of trading internationally. They share their stories on the opportunities for organisations and ambitious employees abroad, how to adapt products for a new market and why doing your homework can ensure that nothing is lost in translation. Giles is joined on the panel by Sara Murray OBE, British entrepreneur and founder and CEO of Buddi and Jacqui Miller MBE, Director of Miller International.

You can listen to the show featuring Giles on BBC Radio 4 on BBC iPlayer via this link:

BBC Radio 4 The Bottom Line

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